Story
Zeliza was founded in İzmir in 2013. Born from the designs of its founder Zehra, trained in fashion design (2010–2013), the brand is a registered trademark.
2013 · Alsancak
The first step was an atelier: Zeliza Moda Evi, where bridal, evening and engagement gowns are drawn and sewn to measure. From fabric, lace and detail selection to fittings, the process is shared with the client; every gown is patterned for one person. For clients outside İzmir or abroad, fittings happen over video calls and the finished gown is shipped to their address.
Moda Evi’s own page ↗Later · Kahramanlar
The experience gathered at the atelier gave birth to a second brand for everyday womenswear. Zeliza Butik is the online storefront of the physical store in Kahramanlar, İzmir: dresses, leggings, shorts, trousers, t-shirts, bodysuits, jackets, coats and two-piece sets; cart, card payment and shipping within Türkiye. Suppliers are chosen with care and the range follows current trends and customer demand.
Butik’s own page ↗
Today
Both brands are run by Zehra and Tufan. Sites, addresses and processes are separate; what they share is the phone number, İzmir and the care of thirteen years.